Landing Page Cloud Content

Oracle Marketing Cloud - Eloqua
Personalization Manager

The Personalization Manager Landing Page Cloud Content app lets you personalize landing pages for each "shared" or "household" record that is linked to the same email address using Eloqua Custom Object data field merges for the current record that is being processed.

App Configuration

Step 1: Create and Save a Placeholder Landing Page

First, create and save the landing page you wish to use. This is required in order to select the landing page in the Personalization Manager Action. A blank landing page is sufficient for this step.

Step 2: Enable Landing Page Cloud Content

In your Personalization Manager Action, in the Content Personalization section, select your personalization channel and complete the associated settings if not already done. Next, switch the Enable Landing Page Cloud Content toggle to On. Finally, select the landing page you created in Step 1.

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Step 3: Enable Roll-up

Optionally, enabling roll-ups for Email also enables the same functionality for Landing Pages. For more information on configuring roll-ups, see the Email Cloud Content section of the user guide.

Step 4: Complete Landing Page

Landing Page Cloud Content uses the same editor as Email Cloud Content. Use the rich text editor to create the content that should be added to your landing page. You can personalize this content with Eloqua Custom Object Fields by dragging the field merges (highlighted in blue) into the editor.

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To remove a field merge, click the X.

When finished, click the Save button to save your Cloud Content configuration.

Cloud Content AppStats Reporting

To view Cloud Content activity, click on the chart icon. The stacked column chart will visually show:

  • Landing pages with Cloud Content in Blue
  • Landing pages with blank Cloud Content in Green
  • Any record failures indicating landing pages were not generated in Dark Orange

You can change the date by selecting the date picker or using the Prev or Next buttons.